Categories
Fundraising

How to fundraise for a peer-to-peer campaign

Looking to fundraise for a peer-to-peer campaign to support one of your favourite causes? Your involvement will make a huge difference for the charity, because peer-to-peer campaigns are important for fundraising. 50% of organization’s revenue comes from fundraising when they incorporate peer-to-peer campaigns, compared to only 30% of revenue stemming from fundraising in charities not using peer-to-peer.

Easily set up your campaign and share it using Simplyk. Follow these steps to learn how!

Create your peer-to-peer campaign

Easily create your own peer-to-peer campaign using Simplyk. Go to the main campaign page and click on “Fundraise.” Then, choose to either create a team, join an existing team or fundraise as an individual.

peer-to-peer fundraiser

Creating a team is good choice for a group of people fundraising together. This could be with coworkers, family, classmates, sports team members and others. You can then join the team and make your own page.

When creating your campaign, you will have to decide on your fundraising goal. Look at the original campaign’s goal and then think about how much of an impact you want to make. Take into account how many of your friends and family will donate and how much you will be donating yourself. Make sure your goal is realistic. If you don’t think you can achieve your goal, you won’t be motivated during your campaign. Make the goal within reach, but still a bit of a challenge. You want that feeling of accomplishment when your thermometer reaches the top! And don’t worry, you can always edit it later on.

peer-to-peer fundraiser create a campaign

Congrats! You have officially created your campaign. Now it’s time to personalize it. Once it’s created, you will receive a confirmation email, with a link to make your Simplyk account. On your account you will be able to customize your campaign page with a personal message, image and colour. This is an important step, because by personalizing your campaign, you demonstrate how important the cause is to you, which will compel your friends and family to donate.

Write your story

This part might be a bit trickier if you are not as comfortable with writing, but don’t worry, we have the tips to make it easier. First off, the charity you are supporting will have provided a message for their general campaign. It is important you incorporate it into your own messaging. It will explain exactly what the goals of the campaign are and what the donation will actually be going towards. Part of your work is already done!

Peer-to-Peer Fundraiser Messaging Huntington Society
Huntington Society’s peer-to-peer form, with a clear message explaining the campaign.

Next, you need to explain why you chose to raise money for the cause. Use these questions to guide you:

  • When did you start supporting this cause?
  • How have you been involved with it?
  • In what ways does its vision and mission affect you personally?
  • What would it mean to you if your friends and family supported the cause?
  • Why did you chose your goal?

Our tip: Find the charity’s vision and mission on their website and read it carefully. The vision is what they are working to attain, as in once it is achieved they can close their organization. Their mission is how they are going to get there. Incorporate the two into your story!

Take time to answer each question in a few sentences. Then, put the sentences together and remove any redundancies. Make sure the text flows and is compelling. Have a close friend, who you want to convince to support your campaign, read it and give their comments. You will know your story is good if they are persuaded to donate!

Incorporate your personal text into the campaign’s original message. Remove any redundancies. Make sure it flows and that the goal of the campaign is still clear. And there you have it – a thoughtful personal message that will touch your loved ones and compel them to give!

Donate to your own campaign

There’s nothing complicated about this step. Before you ask others to donate, make sure you do so yourself. You are a leader, and here you can lead by example! The positive effects of this step are clear; those who donate to their own campaign raise about 10 times more than fundraisers that don’t.

Share your campaign

Now it’s time to get the word out to the whole world – or at least your whole world. Send a personalized message to all your friends and loved ones (using your story!). Let them know how much it would mean if they donated. Don’t be afraid to share with people that aren’t in your inner circle. It is for a great cause, so don’t worry about annoying anyone. If your messages are positive and confident, people will be willing to give. And of course, don’t forget to include the link for your campaign!

Share your campaign on all your social media platforms. Be sure to use parts of your personal story in every one. Adapt each post to the style of the platform. For example, you can make your post longer on Facebook than on Twitter. Or, edit your Instagram image to add text that makes the goal of your post obvious (you can do this easily using Canva, a free tool). Use the social media widgets on your campaign form to share it quickly!

The social media widgets below the campaign image to easily share on all platforms.

Incorporate pictures of yourself in your posts that are related to the cause. They could include you volunteering at the organization or interacting with the beneficiaries of the organization’s programming.

Share again!

Next, you’ll have to start the last step over again. Keep sharing your campaign on your platforms and sending it individually to your friends.

Check back in with those who said they would donate but haven’t yet by sending them a friendly reminder. Repost when the campaign is halfway over or when there is only a week or a day left.

Don’t be afraid of posting too much. Your friends may forget about your campaign. They will appreciate being reminded. Also, those close to you will want to support you and maybe get involved themselves. Your campaign may be so compelling that you convince some to start their own!

Celebrate your progress

Whether you make it halfway to your goal or reach it, be sure to celebrate! Congratulate and thank those that support your campaign when you reach milestones in it.

Post when you make it halfway to your goal. Post again when the campaign finishes, thanking all your supporters and mention the impact your campaign will have on the organization. For example, “We raised $100, which will provide 500 meals to children in need. Thank you for making this possible!”

Don’t forget to personally thank each of your donors. Like you did with sharing, send them each an individual message, email or give them a call. It will mean a lot and set the stage for your next campaign.

How you can make even more of an impact

If you are looking to fundraise for a campaign, but haven’t found the right one yet, be sure to visit our website. You can find ongoing campaigns to join and see past campaigns to get inspired.

Want to encourage your friends to fundraise with you? Share this guide to running a peer-to-peer campaign with them and use it yourself as a reminder of the steps to follow.

Simplyk is the only free fundraising suite in Canada. It is 100% free for organizations and offers donation forms, ticketing and more. Want to learn more about Simplyk? Visit the website or contact us at contact@simplyk.io.

Categories
Fundraising

How to host a successful peer-to-peer campaign

Get your supporters involved in fundraising for your mission and increase your organization’s budget by creating a great peer-to-peer campaign. 

Peer-to-peer fundraising allows individuals to raise money online for a cause they love, by participating individually or in a group. They become champions of your cause and fundraisers for your organization! Each individual reaches out to their social network to get support, maximizing your organization’s total visibility.

So, why are peer-to-peer campaigns so successful? It’s because people are four times more likely to donate if they have been encouraged to do so by someone they know (Sanders & Smith).

The main steps to creating a successful peer-peer campaign are:

  • Setting your goal
  • Choosing the activity
  • Identifying fundraisers 
  • Using a simple campaign model
  • Providing a toolbox for communication

Set the goal for you and for the fundraisers

Before setting up your campaign, you need to clearly define what you are trying to achieve. Whether it is for a specific project, or to fund the regular activity of your organization, you will need to set a specific amount that you want to raise. Once it’s set, verify that it’s realistic. You can do this by estimating:

  1. The number of potential fundraisers you have
  2. How many person they can reach in their network
  3. How much you think each one will donate

The target you share should be equal to or above your real goal, so that your teams believe they can attain the goal and stay motivated. You want each team to reach the goal and then go even further!

For example :

  1. I can get 50 fundraisers as I have a team of 100 super involved people in my charity network
  2. They will bring in 25 donations each
  3. The average donation is 100$

This means $2500 will be raised per campaign and a total of $125 000 for your charity. Having made this estimation, be conservative and share a total goal of $100 000 for the total campaign and $2000 for each individual campaign.

Next, you’ll need to create your campaign page. With Simplyk you can easily set up peer-to-peer campaigns. Customize the goal, the donation options and the description of your campaign. Your supporters will be able to create teams in minutes and you won’t be charged anything as the platform is 100% free.

Choose an activity for the campaign

As an organization, you can add an activity that will get participants excited to join. The different possibilities are endless. It can be:

  • Sport based: Run, Walk, Bike, swim and more! Donors pledge a certain amount depending how much of the activity the participant does. 
  • “Extreme activities” such as cold water plunges and shaving heads. 
  • Lifestyle habits. For example limiting alcoohol during a month, or producing zero waste.

Don’t be afraid to ask your members! Send out a survey with different activity options and leave a space for suggestions. Your future fundraisers will feel like they are part of the process and the activity will be personalized to your community’s interests.

Once you have these results, you can go with the option that was most popular. If you consider original suggestions, keep in mind that you want to make the event as accessible as possible, so consider if the activity is right for your entire community. 

If you can, choose an activity that is closely tied to the cause. This will make people more inclined to participate and donate. For example, an organization supporting cancer research may have a campaign to raise money by cutting hair and creating wigs for patients. The close connection between the activity and the cause will touch supporters and motivate fundraisers and donors.

Identify fundraisers

Next, you will need to identify who will be promoting your cause. You are not just trying to get donors. Each person fundraising for your mission will raise hundreds or even thousands of dollars. You want your most enthusiastic supporters to join the fundraising campaign and get excited about it.  Get fundraisers by:

  • Asking your board members
  • Targeting your key supporters
  • Asking each major donor individually
  • Encouraging and championing your fundraisers
  • Marketing the campaign in all your channels

Make sure you actually ask your supporters to register for the activity and fundraise, rather than simply mentioning the campaign. You need to be direct and to the point. You are asking your supporters who have already donated, to do even more. Reach out to your 100 most active supporters individually. Use messaging like:

“Our mission would not be possible without you. And now you can help us do even more!”

“We have a new tool that can amplify your impact.”

“A new way to support our cause!”

Convincing your supporters will take more than just emailing. You must specifically call them and let them know how valuable they truly are to your cause. Let them know they are part of the process by asking them for their input about the campaign. Creating a sense of collaboration will improve your campaign and broaden your relationship with your community. 

Then, use additional methods like social media and your website to encourage others to register and fundraise. You can also target larger actors that have been supporters in the past, or that you hope will support you now. This could include groups of employees, sports teams, students and more. Also, don’t forget to ask each member of your board to participate.

Make it simple

Once people have registered to participate, be sure to follow-up about how they can set up their own campaign. Send them a short and clear explanation about how they can create it. The images below are helpful to explain! 

Using Simplyk, participants can easily register for events and set up their fundraising page directly through the main campaign. Their fundraising page can be set up as an individual or team in less than 2 minutes. By clicking on fundraise, participants can set up their personalized campaign.

peer-to-peer campaign
peer-to-peer campaign fundraise

Be sure to provide copy describing the event and your cause, which participants can use on their own page. You should encourage them to personalize it, but giving guidance on points they should include will help make better and more consistent campaigns.

Provide a fundraising toolkit

Your supporters will be super enthusiastic about fundraising for your cause, but that doesn’t mean that they will know how to. They need to put effort into the campaign and for some, go outside of their comfort zone by asking their network to contribute. Share your expertise in fundraising so that their campaigns can be successful. You can do so by providing fundraising toolkit to help guide them through the process.

  • Remind them of the organization’s mission. When they have the cause fresh in their mind, they will better convey it to others.
  • Encourage them to explain why they are participating and why the cause is so important to them.
  • Provide various campaign posters, email templates and team portraits that they can share on their platforms. Get inspired by these examples:
  • Suggest they set a reasonable goal. The more realistic it is, the more motivated they will be.
  • Encourage them to post updates about their progress on social media. When they share the success they are having, those around them will be more inclined to donate.
  • Plan a meeting or video call for all of them together so they can ask questions or share any ideas.

This infographic provides great summary of the tips they need to make the most impact with their campaign.

Once you set these steps into motion, you will be on your way to having a successful peer-to-peer campaign, and your cause will reach even more people!

Simplyk can provide the tools you need to set up your campaign, for free! Visit simplyk.io or contact us with any questions at contact@simplyk.io.