Categories
Fundraising

Get the best online tools for your charity

Looking for some tools to grow your charity’s impact even more?When fundraising online, the amount of platforms available for donations, marketing and managing donors can seem intimidating to choose from. That’s why, with the help our growing community of organizations, we’ve rounded up the best services for you. They will allow you to maximize your outreach and make fundraising a lot easier. Plus, they are free or offer a reduced rate for charities and nonprofits!

Website Creation

To create a website, you don’t need skills in coding. With WordPress, you can easily create and customize your website. With their premium plan at 10$ a month, you can even integrate with analytics and get the best themes and design. Their plugins also allow you to create customized pages for events and campaigns. All Simplyk forms integrate quickly and seamlessly onto WordPress pages, providing the best donation experience for your supporters.

Donation forms on Simplyk

Simplyk’s donation forms can be set up in under 5 minutes and are completely free. Simplyk is not only free, it also covers all your transaction fees, so that 100% of donations go directly to your mission. Plus, they are easily embedded in your website and mobile friendly. Your donors will love the ease of use (you can fill out the form in under 10 clicks) and you will love the conversion rate. The interface is so simple for donors, that they have no problem filling them out, which generates 50% more revenue for your mission.

CRM

A CRM is a Customer Relationship Management platform. This allows you to keep your data in one place, analyze your donor and supporter behaviour, and organize how and when you contact them. If you aren’t currently using a CRM for your donors, you should definitely consider it. Managing your relationship with your donors is key to your fundraising success.

HubSpot

HubSpot provides a free CRM for up to 1 million contacts. Using their tools, you can confidently build lasting relationships with your community. A stranger to your cause can become one of your most avid supporters in very little time.

Why do we recommend HubSpot to nonprofits of all sizes?

  • We use it at Simplyk, so we have experience with it and we know its reliable
  • You can very easily integrate with Simplyk
  • They provide detailed guidance for nonprofits
  • It’s free. We believe you should get the best tech, for free!
  • You can send 2000 emails a month for free. Then, easily integrate to Mailchimp or Sendinblue if you don’t want to get Hubspot premium

Salesforce

Salesforce is also a free and popular CRM that can be integrated with Simplyk. We would recommend it to large charities as it can take more time to get familiar with. Check out our guide on integration here along with Salesforce’s platform for nonprofits.

Mailchimp

If you are looking to revamp your email campaigns or newsletter, be sure to check out Mailchimp. The platform allows you to create beautiful emails and templates, automate sending and it can also act as a CRM with many other features. Their free plan allows for up to 2000 contacts and has a newly added website builder and creative assistant. You can sign-up for free and start creating your next email campaign.

If you have a lot of contacts, you may want to consider Sendinblue instead as their pricing is more reasonable for a large volume !

Sendinblue

Sendinblue offers great pricing for your emailing needs. You can easily tailor your emails, whether it is for your newsletter or campaign appeals. Their pricing is extremely flexible and will grow with your organization. This is great for any nonprofit planning to expand their community and mailing list. Pricing is based on emails sent rather than the number of contacts.

Design in Canva

Searching for a great tool for your campaign branding, social media and email templates? Look no further than Canva for nonprofits. You get all their amazing premium tools for free. Create a branding deck, infographics to help your supporters better understand your mission, edit images and so much more. Apply to get these tools at no cost. 

Ticketing for events, lotteries and memberships

Simplyk’s ticketing keeps the simplicity of its donations forms with added versatility for all of your ticketing needs. The tools can be used for your memberships, raffles, online stores and your events. They are mobile friendly and can be embedded directly to your website. You can generate tax receipts and scannable QR codes for all your events. And of course, the tools are 100% free and Simplyk covers the transaction fees.

Google Ad Grants for nonprofits

Google provides ad grants for nonprofits in many different countries, including Canada and the US. You can receive 10,000 USD worth of Google ads, which allow you to get the word out about your mission. This can be extremely valuable to promote your campaign and boost your results. It will allow you to reach individuals searching for causes like your own, whether it is to donate, volunteer or help further your mission. Take advantage of this possibility to gain visibility and sign up. They even provide tips to effectively manage your ads.

Google Analytics

Use Google Analytics to better understand how your supporters interact with your webpages. You can see when your donors visit your pages, where they find your pages from and what is most popular on your website. It will also allow you to calculate your donor conversion easily. Use plugins like Monster Insights on WordPress to integrate with Google analytics, and view your analytics directly through your WordPress dashboard. You can even use your analytics on your Simplyk forms. Just send your Google analytics tracking ID to us at contact@simplyk.io along with the form you would like to track.

Hotjar

Easily understand how your donors and community use your website with HotJar. This tool provides a fresh perspective on analytics, because it helps you visualize how your users interact on your site. See where donors get lost on your site or what really caught their eye! HotJar for nonprofits allows you to apply for a business account for free.

Peer-to-Peer fundraising

Peer-to-peer fundraising is a great tool to get your supporters involved and multiply your donations. With Simplyk peer-to-peer forms, you can quickly set up a campaign and share it with your supporters right away. It is easy to use for fundraisers, as they can create a campaign on their own and customize it. The forms are mobile friendly, which is a must when it comes to peer-to-peer crowdfunding. As always, Simplyk’s tools are free and they cover all the transaction fees.

Automation and integration with Zapier

As a nonprofit fundraising online, you don’t have time for long administrative tasks that require transferring your data between the different platforms you use. You can save a lot of time by automating your tasks and integrating your softwares through Zapier. This API connection platform is a great resource to integrate your donation data to your CRM or connect with your accounting software. They provide a discount for nonprofits, so you pay a monthly fee of around $25. It is well worth the time saved on administrative tasks. Simplyk has an app on Zapier, which allows you to automatically transfer your donation and ticketing data to your CRM or any other app.

Networking on LinkedIn

Are you looking for a new hire or board member? Growing your team and community is an easy way to increase your resources. LinkedIn for nonprofits can help get the word out about your charity in a more professional environment. They provide guides, resources and other helpful tips to elevate your presence and grow your network.

Did we miss something? Feel free to share any great tools you are using by emailing us at contact@simplyk.io . We love learning about tech that helps make your work easier!

Categories
Fundraising

Top tips to make the most of Giving Tuesday

Giving Tuesday is about interacting with your supporters and sharing your mission. There are so many simple ways to get them involved and keep them excited about giving to your charity! Use these easy yet impactful techniques to reach your community on #GivingTuesday.

  • Customize your image for the day. Create your very own Giving Tuesday Design easily, using free design softwares like Canva.
tips for online fundraising logo
L’Itinéraire put their own twist on the Giving Tuesday logo.
  • Lead up to the day by letting your supporters know you will be celebrating it! Use interactive posts on social media with images of you preparing for the day and ask: How do you plan on #GivingTuesday?
  • Provide different ways to give! You definitely want to share your main campaign page, but be sure to give other options such as signing up to volunteering, donating items or spreading the word about your charity.
  • Take advantage of the GivingTuesday website! They provide toolkits for your campaign, images and great ideas on how to make the most of the day.
  • Reach out to local businesses to be your voice! Have a donut shop nearby that has a huge Instagram following? Ask them to share your graphics and support your mission on #GivingTuesday.
  • Ask your donors to share why they support your cause and then be sure to highlight them.
  • Use the hashtag in your posts! Giving Tuesday is a global movement and people from all over will be looking to give on the day of. Don’t miss the opportunity to gain some new supporters.

Do you want to create a campaign, but are unsure where to start? Check out our tips on creating an original campaign and then get ready for the holiday season by checking out our holiday campaign ideas.

Categories
Fundraising

Simple tips for your holiday campaign

With over 25% of annual donations in Canada made during the month of December, there’s no doubt that it is a busy time for charities like yourself. But did you know that 15% of year end donations are received on December 31st? That’s right, a huge amount of donations are made up until the very last minute of the year! Starting out your campaign strong is important, but it’s making it to the finish line that has the biggest impact! 

With inspiration from the organizations we work with, we’ve gathered some tips to ensure that you make the most of this time of year. Whether they help you start a new campaign or add to your current one, these tips are sure to help you maximize your fundraising goals.

Bring your donors together through peer-to-peer

When it comes to fundraising, you rely on your community to reach your goals. Peer-to-peer campaigns are the perfect solution to come together (even if that can’t be in person quite yet). You might be thinking that a peer-to-peer campaign takes weeks to organize. It doesn’t! Using Simplyk peer-to-peer tools, the Halifax Lancers Therapeutic Riding Society was able to set up their campaign within only a few days! They set their initial goal at $15 000, but thanks to the enthusiasm of their participants (over 50 individual and team campaigns were created) they are about to hit their new goal of $25 000. 

Get creative with your campaign ideas

You might be thinking that finding a new and creative idea may be easier said than done. That may be true, but luckily, we have a few amazing examples to inspire you.

The Rainbow Society of Alberta is spreading cheer online, by using Simplyk ticketing to raise money to grant the wishes for children with severe illnesses. They are doing this through their Gift of Hope campaign, where you can buy decorations to decorate their virtual Christmas tree. With the ticketing integrated directly into their website, donors can easily purchase presents, lights ornaments and more. Check out all the amazing decorations below. The Rainbow Society even added the messages left by donors below the image.

Other great examples include the Tis the Season Tree Sale by Big Brothers Big Sisters of London. You can decorate your home for the holidays all while empowering at risk children in the London, Ontario community.

Finally, the Endowment Fondation of Jonquière Health is running their Campaign of Lights to raise money to continue to offer quality health services in the Saguenay and Lac St-Jean regions. Each donation buys a light for the Christmas illuminated in front of the Jonquière hospital. Along with beautiful imagery, the campaign thermometer is integrated into their website to demonstrate the fundraiser’s progress.

Encourage donations as gifts

With shopping in person limited right now, why not help donors out by giving them gift ideas for their loved ones? Whether you offer a beautiful gift card with your donations or sell actual gifts, the opportunities are endless. Here are some great ideas from our Simplyk communities.

Replace your gift to your loved one with a gift to someone in need. Fondation Fémina has done just that by creating a campaign where donation amounts will provide a gift to women and children that are victims of domestic violence.

Offer something comforting and delicious to your community (that they can regift) like the Canadian Mental Health Association of Grey Bruce. They are selling cinnamon buns and have already hit record sales numbers.

What’s says Christmas better than a beautiful poinsettia? The Christian Community School is selling the potted plants to get into the holiday spirit. The sale was so popular they have already sold out!

Make your mission clear and easy to give to

When you announce your campaign, be sure to explain what the funds will be going to. Use examples so that your donors can visualize their impact. Be sure to include clear instructions on how they can support you. Link your campaign form in your email and social media posts and make sure it takes them directly to where they can make their contribution.

Shout out your most avid supporters

Do you have volunteers, organizers or donors that have gone above and beyond? Will their work inspire others? Be sure to highlight them through social media! It doesn’t need to be anything fancy, and it could be a simple share of their posts, but this creates a larger sense of community. Not only does the supporter feel valued, but others are encouraged to do the same work too! Spreading the warmth is so important during the holiday season.

Keep updating your supporters on your progress – up until the very end!

So you’ve sent out emails and posted on social media to announce that your campaign is launched. Now what? The truth is your supporters can forget, or your initial message may not have resonated with them. Make sure to check in mid-campaign make an update on your progress and explain why their support is so important. This means phrasing how you ask differently. For example, after initially saying: “We are looking to raise $10 000 for school supplies for 1000 children.” You might want to further explain the impact the supplies will have: “We need your support to allow children to get the proper materials they need to succeed in class.”

Don’t forget about the final push. In the last few days of your campaign, check back in with donors. Remind them that it is not too late to donate and that their support can still make a huge difference.

Want to more information about building your campaign? Read our tips on planning your campaign or write to us at rowan@simplyk.io.

Categories
Fundraising

How University of Montreal more than tripled their fundraising goal through peer-to-peer

University of Montreal’s Faculty of Medecine, in partnership with the Montreal Neurological Institute, is running a peer-to-peer campaign using Simplyk that continues to shatter its fundraising objective.

The campaign benefits research on Multiple Sclerosis, a disease that in 2015 affected over 77,000 Canadians (Health Canada).

This year, the campaign had to move online, a reality many charities are familiar with. By using Simplyk, organizers of the fundraiser were able to launch a campaign that is easy for their network to join, simple to use and free!

The campaign begun in mid-September with an initial goal of raising $70,000. Since then, over 66 teams and individuals have joined the campaign. To date over $320,000 has been raised, and the campaign isn’t over yet!

At Simplyk, we love how the University used the platform to clearly explained the campaign’s mission. They also highlighted that 100% of all donations would be going directly to advancing treatment of Multiple Sclerosis. This has allowed their donors to really connect with the cause and give even more. Participants were able to personalize their campaigns wonderfully, including compelling stories about why the cause was so important to them. Adding images like that of the researchers and families affected by the disease made it even more personal!

With over 80 shares on social media, the campaign was able to gain such great traction through the use of it’s ‘peers’ networks and personal communities. The more the campaign has been shared, the more people have been touched by the cause and joined the campaign. This has created a domino affect, allowing them to multiply their goal! The campaign thermometer keeps increasing and a new objective of $250,000 has been set.

You can create a peer-to-peer to help advance your mission in minutes using Simplyk.

This first ever online campaign benefiting the research on Multiple Sclerosis led by Dr. Jack Antel (Neuro) and Dr. Alexandre Prat (CHUM) was initiated by Félix Jasmin. Jasmin is a dedicated donor, that contributed greatly to the campaign by reaching out to his entire community and actively engaging the community.

We are extremly proud to be apart of such an amazing initiative. Congratulations to all the participants, researchers, donors and organizers!

Questions about starting your own campaign? We can help! Read about how to set one up using our free tools or write to us at contact@simplyk.io .

Categories
Fundraising

Charitable Gaming Regulations in British Columbia

British Columbia has its own regulations for charitable gaming. At Simplyk, we strive to make your work simpler. We’ve broken down some of the regulations of online gaming in your province, so that you can easily set up a successful draw for your organization. Keep in mind that if you are looking to raise money through a prize draw, raffle, 50/50 or other game, you will need to follow the regulations imposed by the Government of British Columbia and obtain a license.

Online sales and distribution for charitable gaming

In British Columbia, you can use online payment methods, such as Simplyk’s ticketing for your raffles. The types of gaming allowed online include: prize raffles, bingo and 50/50 draws. The conditions for online sale are:

  • can only be used as a method for accepting and buying tickets
  • the buyer’s address must be confirmed to be in British Columbia
  • the ticket must then be generated manually by the organization and sent to the buyer by mail or scan.
  • the payment method must be PCI compliant

Online ticket distribution is only permitted if the organization has applied and been approved to use an Electronic Raffle System (ERS). An ERS must be approved by the registered and certified by the Government of British Columbia. Simplyk is not a registered ERS.

Do you want the specifics on the rules for electronic sales? You can find them in section 17.3 of the BC Licensed Charitable Gaming Rules.

Online draw for charitable gaming

The draw of winners cannot be done online or through electronic methods unless the organization is using an Eletronic Raffle System.

Unsure about how the regulations apply to your use of online methods for your gaming? We suggest you include how you plan to sell and distribute your tickets when applying for your gaming license.

*This page is under construction. We are adding new information about regulations for the province as we get updated on them. If you have any insight about online charitable gaming in British Columbia, feel free to write to me at rowan@simplyk.io .

Categories
Fundraising

Charitable Lottery Regulations in Alberta

Alberta has its own regulations for charitable lotteries. At Simplyk, we strive to make your work simpler. We’ve broken down some of the regulations of online gaming in your province, so that you can easily set up a successful raffle for your organization. Keep in mind that if you are looking to raise money through a prize draw, raffle, 50/50 or other game, you will need to follow the regulations imposed by the Alberta Gaming Liquor & Cannabis Agency and obtain a license.

Online sales, distribution and draw for charitable gaming

In Alberta, the online gaming rules are different depending on the total ticket value. The total ticket value is the number of tickets multiplied by the price of each ticket.

For any game with the total ticket value below $100,000, you can use online payment methods, such as Simplyk’s ticketing for your raffles. There are certain conditions that apply:

  • the tickets or ticket numbers cannot be distributed electronically
  • the tickets must be mailed to purchasers
  • a random number generator cannot be used to determine the winner, a manual draw must be done
  • ticket buyers must be 18 years or older and a resident of Alberta with an Alberta mailing address
  • the payment method must be PCI compliant

Do you want more specifics on the rules for online gaming? You can find them in the Alberta Electronic Raffle Handbook.

For any draws with total ticket value over $100,000, an electronic raffle system can be used through a registered gaming supplier.

Unsure about how the regulations apply to your use of online methods for your gaming? We suggest you include how you plan to sell and distribute your tickets when applying for your gaming license.

*This page is under construction. We are adding new information about regulations for the province as we get updated on them. If you have any insight about online charitable gaming in British Columbia, feel free to write to me at rowan@simplyk.io .

Categories
Fundraising

Charitable Lottery Regulations in Saskatchewan

Saskatchewan has its own regulations for charitable lotteries. At Simplyk, we strive to make your work simpler. We’ve broken down some of the regulations of online gaming in your province, so that you can easily set up a successful raffle for your organization. Keep in mind that if you are looking to raise money through a prize draw, raffle, 50/50 or other game, you will need to follow the regulations imposed by the Saskatchewan Liquor and Gaming Authority (SLGA) and obtain a license.

Online sales, distribution and draw for charitable gaming

To take payment online, distribute tickets electronically or use an electronic number generator to draw winners, your charity must be approved by the SLGA to use an Electronic Raffle System. You may also need to use a gaming operator certified by the SLGA.

Online platforms not certified by the SLGA can be used to:

  • advertise the raffle or draw
  • accept orders for tickets that will then be paid for and delivered offline

If you want to use an external online platform like Simplyk’s ticketing, we suggest you make the request during your application for the license.

Do you want more specifics on the rules for online gaming? You can find them in section 9 of the SLGA Raffle Terms and Conditions.

Unsure about how the regulations apply to your use of online methods? Include how you plan to sell and distribute your tickets when applying for your gaming license so that you ensure you get the proper approval.

*This page is under construction. We add new information about regulations for the province as we get updated it. If you have any insight about online charitable gaming in Saskatchewan, feel free to write to me at rowan@simplyk.io .

Categories
Fundraising

Charitable Lottery Regulations in Manitoba

Manitoba has its own regulations for charitable lotteries. At Simplyk, we strive to make your work simpler. We’ve broken down some of the regulations of online gaming in your province, so that you can easily set up a successful raffle for your organization. Keep in mind that if you are looking to raise money through a raffle, you will need to follow the regulations imposed by the Liquor Gaming and Cannabis Authority of Manitoba and obtain a license.

Online sales, distribution and draw for charitable raffles

Your lottery has to be approved to use an electronic raffle system to sell, distribute and draw tickets electronically. To make this request, complete the appendix for electronic raffle systems when applying for your license. If you would like to use Simplyk to process payments and distribute tickets, you’ll need to name Simplyk as the Third Party in the appendix.

Unsure about how the regulations apply to your use of online methods for your raffle? We suggest you include how you plan to sell and distribute your tickets when applying for your gaming license.

*This page is under construction. We add new information about regulations for the province as we get updated on it. If you have any insight about online charitable gaming in Manitoba, feel free to write to me at rowan@simplyk.io .

Categories
Fundraising

Charitable Lottery Regulations in New Brunswick

New Brunswick has its own regulations for charitable gaming. At Simplyk, we strive to make your work simpler. We’ve broken down some of the regulations for online gaming in your province, so that you can easily set up a successful raffle or draw for your organization. Keep in mind that if you are looking to raise money through a prize draw, raffle, 50/50 or other game, you will need to follow the regulations imposed by New Brunswick’s Department of Public Safety, Gaming, Liquor and Security Licensing Branch and obtain a license.

Online sales, distribution and draw for charitable gaming

To conduct any of your charity’s lottery online, you will need to get approval from the branch during your application. Tickets must be printed and the physical copy must be distributed to the buyer unless other electronic methods are approved by the licensing branch, as outline in the terms and conditions. There are also licensed gaming suppliers that provide electronic methods for raffles.

Do you want to use Simplyk’s ticketing for your raffle in New Brunswick? We suggest you include this in your license application and get approval by the Gaming Department before doing so.

*This page is under construction. We add new information about regulations for the province as we get updated on it. If you have any insight on online charitable gaming in New Brunswick, feel free to write to me at rowan@simplyk.io .

Categories
Fundraising

Charitable Lottery Regulations in Newfoundland and Labrador

Newfoundland and Labrador has its own regulations for charitable lotteries. At Simplyk, we strive to make your work simpler. We’ve broken down some of the regulations of online gaming in your province, so that you can easily set up a successful lottery for your organization. Keep in mind that if you are looking to raise money through a prize draw, raffle, 50/50 or other game, you will need to follow the regulations imposed by the Government of Newfoundland and Labrador and obtain a license.

Online sales, distribution and draw for charitable lotteries

To conduct any of your charity’s raffle online, you will need to get approval from the branch during your application. You can read more about the rules and terms and conditions. No explicit regulations outline the online sale, distribution or draw of tickets.

Do you want to use Simplyk’s ticketing for your raffle in Newfoundland and Labrador? We suggest you include this in your license application and get approval by Service Newfoundland before doing so.

*This page is under construction. We add new information about regulations for the province as we get updated on it. If you have any insight about online charitable gaming in Newfoundland and Labrador, feel free to write to me at rowan@simplyk.io .