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Fundraising

How University of Montreal more than tripled their fundraising goal through peer-to-peer

University of Montreal’s Faculty of Medecine, in partnership with the Montreal Neurological Institute, is running a peer-to-peer campaign using Simplyk that continues to shatter its fundraising objective.

The campaign benefits research on Multiple Sclerosis, a disease that in 2015 affected over 77,000 Canadians (Health Canada).

This year, the campaign had to move online, a reality many charities are familiar with. By using Simplyk, organizers of the fundraiser were able to launch a campaign that is easy for their network to join, simple to use and free!

The campaign begun in mid-September with an initial goal of raising $70,000. Since then, over 66 teams and individuals have joined the campaign. To date over $320,000 has been raised, and the campaign isn’t over yet!

At Simplyk, we love how the University used the platform to clearly explained the campaign’s mission. They also highlighted that 100% of all donations would be going directly to advancing treatment of Multiple Sclerosis. This has allowed their donors to really connect with the cause and give even more. Participants were able to personalize their campaigns wonderfully, including compelling stories about why the cause was so important to them. Adding images like that of the researchers and families affected by the disease made it even more personal!

With over 80 shares on social media, the campaign was able to gain such great traction through the use of it’s ‘peers’ networks and personal communities. The more the campaign has been shared, the more people have been touched by the cause and joined the campaign. This has created a domino affect, allowing them to multiply their goal! The campaign thermometer keeps increasing and a new objective of $250,000 has been set.

You can create a peer-to-peer to help advance your mission in minutes using Simplyk.

This first ever online campaign benefiting the research on Multiple Sclerosis led by Dr. Jack Antel (Neuro) and Dr. Alexandre Prat (CHUM) was initiated by Félix Jasmin. Jasmin is a dedicated donor, that contributed greatly to the campaign by reaching out to his entire community and actively engaging the community.

We are extremly proud to be apart of such an amazing initiative. Congratulations to all the participants, researchers, donors and organizers!

Questions about starting your own campaign? We can help! Read about how to set one up using our free tools or write to us at contact@simplyk.io .

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Fundraising

Charitable Gaming Regulations in British Columbia

British Columbia has its own regulations for charitable gaming. At Simplyk, we strive to make your work simpler. We’ve broken down some of the regulations of online gaming in your province, so that you can easily set up a successful draw for your organization. Keep in mind that if you are looking to raise money through a prize draw, raffle, 50/50 or other game, you will need to follow the regulations imposed by the Government of British Columbia and obtain a license.

Online sales and distribution for charitable gaming

In British Columbia, you can use online payment methods, such as Simplyk’s ticketing for your raffles. The types of gaming allowed online include: prize raffles, bingo and 50/50 draws. The conditions for online sale are:

  • can only be used as a method for accepting and buying tickets
  • the buyer’s address must be confirmed to be in British Columbia
  • the ticket must then be generated manually by the organization and sent to the buyer by mail or scan.
  • the payment method must be PCI compliant

Online ticket distribution is only permitted if the organization has applied and been approved to use an Electronic Raffle System (ERS). An ERS must be approved by the registered and certified by the Government of British Columbia. Simplyk is not a registered ERS.

Do you want the specifics on the rules for electronic sales? You can find them in section 17.3 of the BC Licensed Charitable Gaming Rules.

Online draw for charitable gaming

The draw of winners cannot be done online or through electronic methods unless the organization is using an Eletronic Raffle System.

Unsure about how the regulations apply to your use of online methods for your gaming? We suggest you include how you plan to sell and distribute your tickets when applying for your gaming license.

*This page is under construction. We are adding new information about regulations for the province as we get updated on them. If you have any insight about online charitable gaming in British Columbia, feel free to write to me at rowan@simplyk.io .

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Fundraising

Charitable Lottery Regulations in Alberta

Alberta has its own regulations for charitable lotteries. At Simplyk, we strive to make your work simpler. We’ve broken down some of the regulations of online gaming in your province, so that you can easily set up a successful raffle for your organization. Keep in mind that if you are looking to raise money through a prize draw, raffle, 50/50 or other game, you will need to follow the regulations imposed by the Alberta Gaming Liquor & Cannabis Agency and obtain a license.

Online sales, distribution and draw for charitable gaming

In Alberta, the online gaming rules are different depending on the total ticket value. The total ticket value is the number of tickets multiplied by the price of each ticket.

For any game with the total ticket value below $100,000, you can use online payment methods, such as Simplyk’s ticketing for your raffles. There are certain conditions that apply:

  • the tickets or ticket numbers cannot be distributed electronically
  • the tickets must be mailed to purchasers
  • a random number generator cannot be used to determine the winner, a manual draw must be done
  • ticket buyers must be 18 years or older and a resident of Alberta with an Alberta mailing address
  • the payment method must be PCI compliant

Do you want more specifics on the rules for online gaming? You can find them in the Alberta Electronic Raffle Handbook.

For any draws with total ticket value over $100,000, an electronic raffle system can be used through a registered gaming supplier.

Unsure about how the regulations apply to your use of online methods for your gaming? We suggest you include how you plan to sell and distribute your tickets when applying for your gaming license.

*This page is under construction. We are adding new information about regulations for the province as we get updated on them. If you have any insight about online charitable gaming in British Columbia, feel free to write to me at rowan@simplyk.io .

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Fundraising

Charitable Lottery Regulations in Saskatchewan

Saskatchewan has its own regulations for charitable lotteries. At Simplyk, we strive to make your work simpler. We’ve broken down some of the regulations of online gaming in your province, so that you can easily set up a successful raffle for your organization. Keep in mind that if you are looking to raise money through a prize draw, raffle, 50/50 or other game, you will need to follow the regulations imposed by the Saskatchewan Liquor and Gaming Authority (SLGA) and obtain a license.

Online sales, distribution and draw for charitable gaming

To take payment online, distribute tickets electronically or use an electronic number generator to draw winners, your charity must be approved by the SLGA to use an Electronic Raffle System. You may also need to use a gaming operator certified by the SLGA.

Online platforms not certified by the SLGA can be used to:

  • advertise the raffle or draw
  • accept orders for tickets that will then be paid for and delivered offline

If you want to use an external online platform like Simplyk’s ticketing, we suggest you make the request during your application for the license.

Do you want more specifics on the rules for online gaming? You can find them in section 9 of the SLGA Raffle Terms and Conditions.

Unsure about how the regulations apply to your use of online methods? Include how you plan to sell and distribute your tickets when applying for your gaming license so that you ensure you get the proper approval.

*This page is under construction. We add new information about regulations for the province as we get updated it. If you have any insight about online charitable gaming in Saskatchewan, feel free to write to me at rowan@simplyk.io .

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Fundraising

Charitable Lottery Regulations in Manitoba

Manitoba has its own regulations for charitable lotteries. At Simplyk, we strive to make your work simpler. We’ve broken down some of the regulations of online gaming in your province, so that you can easily set up a successful raffle for your organization. Keep in mind that if you are looking to raise money through a raffle, you will need to follow the regulations imposed by the Liquor Gaming and Cannabis Authority of Manitoba and obtain a license.

Online sales, distribution and draw for charitable raffles

Your lottery has to be approved to use an electronic raffle system to sell, distribute and draw tickets electronically. To make this request, complete the appendix for electronic raffle systems when applying for your license. If you would like to use Simplyk to process payments and distribute tickets, you’ll need to name Simplyk as the Third Party in the appendix.

Unsure about how the regulations apply to your use of online methods for your raffle? We suggest you include how you plan to sell and distribute your tickets when applying for your gaming license.

*This page is under construction. We add new information about regulations for the province as we get updated it. If you have any insight about online charitable gaming in British Columbia, feel free to write to me at rowan@simplyk.io .

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Fundraising

Charitable Lottery Regulations in New Brunswick

New Brunswick has its own regulations for charitable gaming. At Simplyk, we strive to make your work simpler. We’ve broken down some of the regulations for online gaming in your province, so that you can easily set up a successful raffle or draw for your organization. Keep in mind that if you are looking to raise money through a prize draw, raffle, 50/50 or other game, you will need to follow the regulations imposed by New Brunswick’s Department of Public Safety, Gaming, Liquor and Security Licensing Branch and obtain a license.

Online sales, distribution and draw for charitable gaming

To conduct any of your charity’s lottery online, you will need to get approval from the branch during your application. Tickets must be printed and the physical copy must be distributed to the buyer unless other electronic methods are approved by the licensing branch, as outline in the terms and conditions. There are also licensed gaming suppliers that provide electronic methods for raffles.

Do you want to use Simplyk’s ticketing for your raffle in New Brunswick? We suggest you include this in your license application and get approval by the Gaming Department before doing so.

*This page is under construction. We add new information about regulations for the province as we get updated on it. If you have any insight on online charitable gaming in New Brunswick, feel free to write to me at rowan@simplyk.io .

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Fundraising

Charitable Lottery Regulations in Newfoundland and Labrador

Newfoundland and Labrador has its own regulations for charitable lotteries. At Simplyk, we strive to make your work simpler. We’ve broken down some of the regulations of online gaming in your province, so that you can easily set up a successful lottery for your organization. Keep in mind that if you are looking to raise money through a prize draw, raffle, 50/50 or other game, you will need to follow the regulations imposed by the Government of Newfoundland and Labrador and obtain a license.

Online sales, distribution and draw for charitable lotteries

To conduct any of your charity’s raffle online, you will need to get approval from the branch during your application. You can read more about the rules and terms and conditions. No explicit regulations outline the online sale, distribution or draw of tickets.

Do you want to use Simplyk’s ticketing for your raffle in Newfoundland and Labrador? We suggest you include this in your license application and get approval by Service Newfoundland before doing so.

*This page is under construction. We add new information about regulations for the province as we get updated on it. If you have any insight about online charitable gaming in Newfoundland and Labrador, feel free to write to me at rowan@simplyk.io .

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Fundraising

Charitable Lottery Regulations in Nova Scotia

Nova Scotia has its own regulations for charitable lotteries. At Simplyk, we strive to make your work simpler. We’ve broken down some of the regulations of online gaming for you, so that you can easily set up a successful raffle or draw for your organization. Keep in mind that if you are looking to raise money through a prize draw, raffle, 50/50 or other game, you will need to follow the regulations imposed by the Government of Nova Scotia and obtain a license.

Online sales, distribution and draw for charitable lotteries

To conduct any of your organization’s raffle or draw online, you will need to get approval during your application. You can request to use electronic and online services. If you do, you need to explain why you are using these services. There is a section in the application reserved for this. The explanation could be, for example, that you want to conduct ticket sales, distribution or the draw online.

Do you want to use Simplyk for your lottery in Nova Scotia? We suggest you include this in your license application and get approval before doing so.

*This page is under construction. We are adding new information about regulations for the province as we get updated on them. If you have any insight about online charitable gaming in Newfoundland and Labrador, feel free to write to me at rowan@simplyk.io .

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Fundraising

Charitable Lottery Regulations in Prince Edward Island

Prince Edward Island has its own criteria for charitable gaming. At Simplyk, we strive to make your work simpler. We’ve broken down some of the regulations for charitable lotteries for you, so that you can easily set up a successful raffle for your organization. Keep in mind that if you are looking to raise money through a prize draw, raffle, 50/50 or other game, you will need to follow the regulations imposed by the Government of Prince Edward Island and obtain a license.

Online sales, distribution and draw for charitable gaming

To conduct any of your organization’s raffle or draw online, you need to get approval through your application. The government of Prince Edward Island has no explicit regulations that outline the online sale, distribution and draw of tickets. You will need to ask about it during your application.

Do you want to use Simplyk for your raffle in Prince Edward Island? We suggest you include this in your license application and get approval by PEI Justice and Public Safety: Consumer, Labour and Financial Services before doing so.

*This page is under construction. We are adding new information about regulations for the province as we get updated on them. If you have any insight on online charitable gaming in Prince Edward Island, feel free to write to me at rowan@simplyk.io .

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Fundraising

3 Advanced Techniques to Double Fundraising for your Next Campaign

Are you launching a new donation campaign? If so, you’re probably looking to make it your most successful one yet.

More than 80% of potential donors start filling out donation forms, but won’t complete them. Why? They struggle to fill in their information, get distracted, find the form too long and give up. Donation forms actually get your donors to give when they are simple and require the least amount of effort on the donor’s part. The number that measures if your form is performing well is its conversion rate. It is the number of donations over the number of visitors to your donation form.

You may know the basic tips for getting a great conversion rate on your forms, but below we share three advanced techniques to go even further:

  • Pre-fill forms with donor’s information
  • Adapt the suggested amounts to each donor
  • Understand which types of visitors are more likely to donate

Pre-fill the form with donor information

Most of your donors are already in your database. So instead of asking them to fill in their information, you can send them a pre-filled form. By clicking on the link, the form will already be filled (they won’t have to type in any of their information). This means that all they’ll have to do is enter their card information ! Here is a pre-filled link for me, Rowan.

Strong fundraising campaign pre-fill

To get these pre-filled forms, you just need to add a few extra words in to URL you send to donors. Keep in mind that you need to use emailing systems like MailChimp, MailGun, SendinBlue or your CRM Emailer to be able to send a customized link to each donor.

To start, you’ll need past donor’s personal information such as their first and last name, email and address. You might have this information in your emailing system already. If not, you can easily import it.

To personalize the links in your emailing system, you will use the same principle that allows you to customize the first name when you send an email to multiple people. It usually looks like this:

strong fundraising campaign - emailer tag

Your donor then receives an email addressed to them. For example, your donor Peter will receive an email starting with:

Hi Peter,

In Simplyk, our donation form URLs are designed to be able to receive a parameter such as this first name. 

This way, each of your contacts’ information is included in the link they receive. You will need to add this tag at the end of the URL :

“?firstName=Contact:First name .

For example, if you send a form to Peter, you will send:

Try it with this link : https://app.simplyk.io/en/donation-form/3cd031ad-754b-4500-8339-ecf8dd513928?firstName=Peter

On the form, Peter’s name will already be filled in:

Next, add on any other sections you want to include. Be sure to use the “ & ” symbol when adding an additional element. You can include a personalized tag for each field on the form:

  • first name
  • last name
  • email
  • city
  • postal code
  • and country

Here’s a template you can use for your links, simply replace the sections in all capital letters with your URL and tags:

YOURFORMURL?firstName=FirstNAME&lastName=LastName&email=EMAIL&address=154%20rue%20de%20rennes&city=CITY&postalCode=POSTALCODE&country=COUNTRY&

For example:

https://app.simplyk.io/en/donation-form/3cd031ad-754b-4500-8339-ecf8dd513928?firstName=Rachel&lastName=Desjardins&email=rdesjardins@gmail.com&address=100%20ave%20sherbrooke&city=Montreal&postalCode=H41111&country=Canada

Congrats! Your forms are pre-filled. By doing this, you are showing your donors you care about their time and you want their experience to be easy. Feel free to contact us if you need help with this type of advanced campaign.

Customizing donation amounts

Pre-filling your forms for each donor is pretty exciting, right? Well that’s not all you can do to provide a quick experience for your supporters.

You probably have very different donors in your database. There are small donors that give $ 20 from time to time, or larger donors that donate $ 1000 every year.

Isn’t it weird to propose the same donation amounts to all of them ?

Example of Simplyk’s forms suggested amounts.

You can’t create a thousand donation forms for a thousand different donors – but you can adapt one form to thousands of donors!

Like for pre-filling the form, you will need to add personalized tags into the URL. 

To do this, you will add your donor’s donating preference to your email system database (with Simplyk, it’s easy because you already have a record of their preference in your spreadsheets, which you can upload directly to your emailing system or CRM).

Then, add the preference to your URL, just like the personal information. You can even select an amount that will be chosen by default with the “amount=” property.

Here’s a template you can use:

YOURFORMURL?&punctualAmounts=%5BAmount 1,Amount2,Amount 3,Amount4%5D&amount=CUSTOMAMOUNT

And an example:

https://app.simplyk.io/en/donation-form/3cd031ad-754b-4500-8339-ecf8dd513928?&lng=en&punctualAmounts=%5B10,20,30,40%5D&amount=20

You want to encourage your donors to give more than last year, so put your donors preference as the second option.

For the other amounts, you can create a formula in excel that calculates them based on the custom amount. Create one amount that is slightly lower and two that are slightly higher. You’ll can then make a custom tag in your emailer for each amount.

Through customizing the amount, charities using Simplyk generate 30% more revenue.

Understanding your donors – and how they donate

You probably have donors coming from your website, your newsletter and from social media. Wouldn’t it be helpful to understand what platform works best to encourage your donors to give? That way, you’ll know where to put your effort when launching a new campaign.

You can track where your donors find and complete your forms by adding a “UTM” code at the end of your URL. Each code will be different depending on where you are putting the form. For example you will add “?UTM_source=facebook” in the link you put on your facebook page. Another example is to add “ ?UTM_source=August-Newsletter ” to your link in your Newsletter for that month.

By using this method, you will be able to see in your dashboard if your donors give more through your website or through email, and you can compare the conversion rates for these different audiences.

Track where your donors access your forms, from the data provided in your dashboard.

For example: 

https://app.simplyk.io/en/donation-form/3cd031ad-754b-4500-8339-ecf8dd513928??UTM_source=facebook

Simplyk Tip: Whenever you are modifying the URL of your form, always make sure to test it! Paste it into your browser to make sure it works properly. For your email campaigns, be sure to send yourself a test email ensuring that the URL sections get filled accordingly and that the link directs to the proper page. Make sure that the information you’ve included in your link is properly filled out for each of your contacts, if not it could end up in a broken link.

And there you have it, three advanced techniques you can use to improve your donors experience and better understand them. This will lead you to a higher conversion and a bigger impact!