Curated by Florence Déry, Charity Outreach Coordinator @ Simplyk.
Mapping out your online fundraising calendar is an important part of your planning process. It makes planning your yearly fundraising clear and actionable. You are able to look at the big picture, answer some important questions and put those answers into action. Here are a few you should be asking: What worked well last year? Who are our donors and what are they looking for? How many campaigns do we want to run?
Depending on the type of organization, certains campaigns will be better suited for you. For example, if you are an international organization with donors all over the world, you may choose to go virtual or host an interactive campaign instead of a local gala. Creating campaigns that align with your donors, your community and your beneficiaries is important. This doesn’t mean that every event needs to cater to all your stakeholders at once. Having specific events for the different groups can often bring the most success, as it gives a more personalized experience.
Don’t forget to leverage holidays and themes! Your followers want to connect with your organization, so when you sell goodies for their favourite holiday or host an event based on their favourite movie, they are sure to get onboard.
At Simplyk, we are inspired everyday by the amazing campaigns run by the organizations we work with. Here is a year’s worth of campaigns based on holidays and seasons to help you create your very own annual fundraising plan.
Get started today! You can create campaigns or events similar to these by creating your Simplyk account. Once you’ve got it set up, check out how you can attract donors and supporters. Have a question about these campaigns or an idea for your own? Write to us at firstname.lastname@example.org .
Knowing the basics of online fundraising is important, but to make a campaign successful, there’s more you’ll need to do. After creating a donation form that converts, what’s next? We’ve compiled some tips for fundraising campaigns that you may not of heard before. We’ll dive deeper than what you find in your usual internet search.
Host a preview of your online fundraising campaign
Have a preview session of your fundraising campaign. This means showing it to your key donors and other close members of your charity. This will allow you to:
Fix any issues with the campaign. From missing information on your donation form, creating better messaging, imagery and more.
Raise money from the start. If your most devoted donors see it first, they will give right away, which will catch other people’s attention and encourage them to donate too!
Get feedback on how to share your campaign. Your donors have a wealth of knowledge and may just suggest a winning way to get the word out about your campaign.
Our tip: Do a preview when you have time, generally a few months before your goal must be reached. This could be when you are creating a campaign for next year’s project. Previews are not ideal for any campaigns that are urgent. For example, many organizations started fundraisers in response to COVID-19 and the effects it was having on their beneficiaries. In this case, you want to get your campaign out to your community asap!
Suggest donation amounts and explain their impact
Donors are more likely to give when they really know where their contribution is going. Using images and numbers help donors understand how their donation is really going to make a difference. List four different donation options and explain what each amount can achieve.
Our tip: Keep each explanation simple and don’t let it go over 1 sentence. If you present too much information, it can be distracting to your donors.
Ask for monthly donations during your campaign
Did you know that returning donors are 440% more valuable than one-time donors? That’s because they give 42% more than one time donors in a year. Even though it might seem like large one time donations are the most important, it’s actually smaller recurring donations that pack the most punch.
This means that you need to be focusing on getting recurring donors when you launch your campaign. Don’t be afraid to encourage monthly donations. Do this by mentioning it in your campaign messaging and making the monthly donation button obvious on your donation form. Even better, explain how monthly donations impact your charity, so that donors understand that their recurring donation can help you plan for the future!
Once you have returning donors, be sure to nurture them throughout the campaign and afterwards. 91% of organizations stop communicating with monthly donors after 3 months. You may think that by reminding donors that they are giving to your organization could push them to stop. That’s a mistake! If your donors choose to give on a regular basis, it’s because they want to keep up with what your organization is doing.
Don’t be afraid to illustrate the impact of their gifts continuously by sending monthly emails with examples of how their donations have made a difference.
Be consistent with your campaign material
Creating fun branding and marketing material for your campaign is a great way to get people interested. Include posters, videos and social media templates that supporters can share with their networks. However, you need to make sure that all your marketing material is consistent with your charity’s branding. Always use the same logo, colours and fonts. This will allow:
Your campaign material to be recognizable. Supporters will know its you (their favourite charity) right away!
Your organization to gain credibility. If your material isn’t consistent, your charity will seem unorganized, making people less trusting and less likely to donate.
Tip for online fundraising from an expert
When participating in an existing campaign, adapt the logo and imaging to your own branding. This can come up when you are collaborating with other organizations or fundraising campaigns. For example, l’Itinéraire adapted the GivingTuesday logo by integrating it with their own. That way their followers recognized them right away and knew they wanted to donate!
Alexandre Duguay, Community Manager at L’Itinéraire
Create a stunning image
Images can be shared easily and often speak louder than words. So, why not create a stunning, unforgettable image that will sensitize the community to your cause?
Yes, I know what you’re thinking: that’s easier said than done. But that’s ok, because as someone in the nonprofit sector, you spend your time ‘doing’ rather than ‘saying’.
You want your image to be moving and elicit an emotion and motivate its viewer to take action right away. Consider these options for your image:
A picture of one of the beneficiaries of your mission.
Volunteers working together towards your cause.
Art depicting your organization’s vision.
And other possibilities! Look within your charity’s work to find inspiration. What about your work motivates you and your colleagues? How can you capture this and show it to others?
Here’s an example a stunning piece of artwork raising awareness for the #blacklivesmatter movement:
If creating an image feels like too large of a task to take on, work with members in your community, like other organizations with similar causes to create one.
Use different online resources to retrieve, edit and format your imaging. We use these great free tools: Canva, Miro and Burst.
Involve your donors and staff directly in marketing
Having your community contribute to how you publicize your campaign will multiply the amount of people you reach. You might of thought of doing this before, but this time actually do it! When members of the organization and donors feel personally involved, they are more likely to work hard to make it a success. Here are some ways you can get everyone involved:
Have donors take a picture of themselves doing something that is related to your cause. Arrange the images into posters, share and tag the donors. For example, the Belgian charity Kom Op Tengen Kanker got donors to take a picture of themselves sticking out their tongue, in a campaign to fight child cancer. They then put all the pictures together to create a campaign post. Simple, yet impactful!
Make an open call for a supporter to contribute art for your marketing campaign. You can ask for submissions and then choose someone and share their work. The whole community will be eager to see the result and will be invested in sharing it with their network.
Have your staff pull a stunt. It could be anything to get your community excited. For example, rent a dunk tank and have a few people take turns getting dunked. Donors can be the ones throwing at the target to try to get them dunked. If you can’t have all your supporters attend, livestream it!
Use different technologies to leverage your cause
Charities are becoming more and more inventive with the ways they use different technology features for their campaigns. You can do it too! Here’s an example to get you inspired:
The Scottish charity Cyrenians created a chat bot named “Alex”, a fictional homeless man. The chat bot was open to anyone who wanted to ask questions about homelessness, in order to decrease the stigma on the subject. It addresses why Alex became homeless, his current living situation, his interests and his hopes for the future. The campaign was aimed at highlighting common stereotypes and shining a light on the reasons people become homeless.
Don’t have the resources for this type of campaign tool? Reach out to your community and ask for their expertise. Or create something on a smaller scale, that requires less technical work. For example, make a video with testimonies from those who benefit from your charitable efforts.
Technology offers so many possibilities for your campaign, make sure to seize them! If you have one great piece of work that can really grab the attention of your supporters, you won’t need to focus on marketing as much. Your community will catch on and share it with the world.
Highlight accomplishments during the campaign
You and your entire organization are working hard on your mission, so make sure to highlight your work. Emphasizing your success, whether big or small, can have a refreshing effect on your campaign! It may just be the last push your staff and supporters need to obtain your goal or to stay motivated for the next campaign. Be sure to celebrate:
When you make it to your halfway mark, let your supporters know the difference they’ve made so far! This will encourage them to keep pushing until your goal is reached.
Internally. Why not celebrating your team by providing lunch, a happy hour or a game night? Let your staff know how much you and your community values them.
Our tip: A great way to show your progress is by using a thermometer of the amount you’ve raised. With Simplyk, you can embed your thermometer directly into your website. Having it on your home page is eye catching and will get donors to help you make it to your goal!
By incorporate these 8 tips for fundraising campaigns into your usual process, your charity’s impact is sure to increase! Remember that you have built an amazing community that can use its creativity and skills to help reach your goals. Have other tips or questions? Write to us at email@example.com .
Ontario has its own criteria for hosting a legal lottery as a charitable organization. At Simplyk, we strive to make your work simpler. We’ve broken down Ontario’s regulations for you and explained some of the trickier parts. If you are looking to raise money through a lottery, raffle 50/50 draw or other game, you will need to follow the regulations imposed by the Alcohol and Gaming Commission of Ontario (AGCO). Here’s what’s important to consider when looking at the charitable lottery regulations in Ontario.
*We try to keep this information up to date, but we recommend you consult the AGCO guidelines when you begin organizing your lottery. Find the list of regulations and requirements on their website.
The AGCO suggests gaming suppliers to assist organizations in setting up the draw and selling their tickets. However, other online platforms, like Simplyk, may be better suited for your needs, because it’s completely free and easy to use.
The seller and buyer of the raffle tickets must both be physically located in Ontario during the sale. You can state this in the rules of your lottery.
The organization must have at least two members responsible for the lottery. They are responsible for preparing all documentation for the license and representing the organization to the AGCO.
You must create a list of rules that are consistent with the terms and conditions for a raffle. It needs to be approved by AGCO and available to participants of the draw.
The lottery license number must be on all advertisements for the raffle.
Forms to register for a lottery license
Complete the forms provided by the AGCO to apply for a license. You will also need to attach documents with general information about the organization: patents, budget, financial status and sample ticket.
Use this template to create your own:
You must provide a detailed description of the project for which the proceeds of the lottery will be benefitting, along with its budget.
The application must demonstrate that the total value of the prizes is equal to or greater than 20% of the gross proceeds from the sale of all tickets.
You must provide a financial guarantee if the total value of the prizes is above $10,000. It could be a letter of credit.
What to submit after receiving lottery license
When receiving your license, there are several documents you need to submit about the outcome of the lottery. They must include a verified financial statement with the details of the lottery. You can find the list of documents in the AGCO raffle license terms and conditions. The different documents have varying dates of submission.
At Simplyk, we can help you host a lottery for your charity using our free ticketing service and many other features. Feel free to send us any questions you may have at firstname.lastname@example.org !
Your organization needs donations, even during COVID-19. Here’s how you can do it fundraise virtually.
With fundraisers and activities cancelled by the pandemic, it’s time to be innovative to make up for missing funds.
Donors still understand that your work is important, especially during a time of crisis. This article presents ideas for virtual fundraising events, with suggestions for the right technology and partnerships, to ensure that your fundraiser is a hit!
1) Remote Dinners
This option is proving popular, with many organizations such as Parkinson Quebec launching remote dinner events. Here are our tips for making sure your virtual dinner is a real success:
Using basic technologies
The most frequent choice is to use a video conference solution such as Zoom, with a ticket office for NPOs such as Simplyk (a free ticketing platform). Eventbrite or Paypal can also be used if you are indifferent to fees. The direct connection is easy to set up, so that each participant is registered for dinner on Zoom as soon as they have registered on Simplyk!
Once you’ve decided on the theme of dinner, here are four innovative ideas to make your donors feel invited to dinner:
Ask someone to do a cooking class. Why not a guest chef?
Send standard boxes ready to cook. The ingredients and recipes are already in the box, and you can partner with Quebec companies like Cook-it or GoodFood.
Team up with a local restaurant that delivers. We know that local businesses have been massively impacted, so they’ll be happy to participate and be valued.
If it is the participants who are cooking, a competition might be the motivation they need!
Simplyk used to share offices with the Quebec meal delivery kit, Cookit. Contact us and we can put you in touch with them!
Propose a Zoom call, with a theme and dress code
It is very easy to provide a background for participants. With zoom, you can even send images to participants so that they choose the one they prefer. (Zoom fund ideas here)
If you combine this with a dress code, your participants will feel like they are all together at an event!
Small breakout rooms can be organized in Zoom, so that your participants can network in subgroups.
Many artists, especially those from the radio could be willing perform.
Involve your board, your volunteers and all of your collaborators! You can join an auction! (see example 3)
Any other ideas? Write to email@example.com to share them! She’s our specialist. To start, create an account on Simplyk.io.
2) Sporting events
Obviously it is difficult to organize a race or a walk during this time, but rest assured, there are solutions! It’s still possible for all of your donors to walk, run or exercise at home!
The application Strava allows everyone to track their activities, such as distance travelled on by walking, running or biking, the time spent doing yoga, or even the workouts completed. Set up a Club on Strava in just a few minutes to gather your donors and launch challenges.
With Simplyk, each participant can make a virtual fundraising campaign with a donation objective and an exercise goal too! It is 100% free of charge and easy to set up.
Questions about this? Contact the sports events expert firstname.lastname@example.org or create an account at Simplyk.io.
3) Auctions and how to organize them
There are two innovative solutions for remote auctions which ensure that 100% of the donations come back to you at the end, giving you another option for virtual fundraising.
The first is to make an auction where each person raises the bids on Zoom. At the end you put the final price into your Simplyk ticket office and the winning bidder pays online! You can also use online auction platforms if you are ready to take on large fees.
The second is to make a silent auction off of goods donated! This will require a bit of work in adapting the number of donations to be auctioned and their value, but here is the idea:
You present an object with emotional or artistic value, and each person makes the donation of their choice to the organization. The person who makes the largest donation receives the object, and the others receive tax receipts!
Your donors will enjoy the game, but are there primarily to support you.
Any questions about this? Contact the auction expert email@example.com or create an account at Simplyk.io.
4) Other ideas!
Organize free activities and propose that donors support you with a voluntary or suggested contribution. The results are always impressive!
Organize a fake radio show with a real presenter.
Have a board game evening on gameboardarena.com.
Organize a virtual fundraising garage sale. Each of your donors sell stuff they no longer need on Facebook or on Kijiji, and profits goes to the organization! (Be sure to remind your donors to respect social distancing guidelines when delivering the sold items.)
5) Cultural organizations
Many museums and theatres use Simplyk, and sometimes feel that, because they are not on the front line, they shouldn’t ask for donations. Yet, more than ever, art and culture are missing from our confined lives, and your donors and members are still out there.
Here are some actions implemented by organizations:
The Théâtre la Bordée offered a live facebook performance
A museum will offer donors dinner that includes a presentation of photos of works of art.
Another theatre is launching a podcast.
Finally, a museum will share archive images.
If you have financial needs, we suggest that you ask donors to make a contribution. You will be amazed by their generosity. Why? Because you offer quality 🙂
If your organization is in the cultural sector, don’t be afraid to offer voluntary contributions when you offer quality content.
Remember that your donors pay for Netflix etc … they will be ready to pay for your quality content.
You can create your campaigns in 5 minutes with Simplyk. It’s 100% free, meaning that all the donations you collect really go to your mission!
A fresh way to get more people involved in your mission, and more funding to grow your impact. Raffles and lotteries are super attractive, but with regulations and logistics, they can seem challenging to set up. Here is a guide for you!
With so many great organizations in Canada looking to stand out, it’s important to create new ways to engage with your donors. This means using interactive and fun fundraising! Although charitable lotteries are nothing new, they are a great way to attract donors and increase revenue to grow your impact. That being said, creating a successful lottery for your organization can seem daunting due to the various provincial regulations. Don’t let this dissuade you from taking this opportunity to grow your organization’s community!
Lotteries for organizations are different from ordinary fundraising tactics. They offer a reward to the person giving to your cause. 50-70% of ticket buyers are motivated by the prizes, not your organization’s mission (Charity Village). This creates an opportunity to attract participants who wouldn’t be inclined to donating normally. What’s great is that even if they first got involved because of the lottery, you can use this opportunity to increase your new supporters awareness of your cause.
To start your successful lottery, here are the steps you’ll need to take:
Choose the type of lottery
Create your tickets
Get legal approval
Choosing the type of lottery for your organization
When you host a lottery for your organization, you are raising money by selling numbered tickets, with which the winners will be drawn at random according to their number and given a prize. You can hold different types of lotteries. The most relevant for charities like your own are raffles, 50/50 draws and bingo. For raffles and 50/50 you sell individual tickets that are numbered. When the winners are drawn, in the case of a raffle they will receive a prize, in 50/50, they will receive 50% of the money that was raised. For a raffle, the total value of the prizes usually represent 30-40% of the amount predicted from ticket sales (Charity Intelligence).
As an organization, you can choose your fundraising strategy depending on the audience you are targeting. If people know your mission well, you may want to maximize the income you can make in order to further your mission, so choosing a raffle may be best. If you want to reach people motivated mainly by the prize, hosting 50-50 might be better! For a bingo, you will need to sell bingo cards, which can be paper or electronic. Bingo is most often held as an event with participants attending and the draw completed in person, so if you are looking to have a game mostly online, this might not be the best option for you.
You must also set a date for your draw, well in advance so you have time to prepare. This is important because although lotteries are fun, they do take time to plan. The date should be set a minimum of 3 months in advance to allow for the preparation explained below.
Set up your lottery tickets
You need to create your tickets, which will have to include all the necessary information required by your provincial gaming regulatory body. There are requirements for the ticket and the stub that the buyer will keep. The information required on the ticket may include:
Date and time of draw
Location of draw
List of prizes
Individual prize value
Number of tickets
Price of the ticket
Date of deadline to claim prize
Location of prize pickup
Lottery license number
Be sure to add the sponsors for your event! This template is a great example of what your tickets should look like. This one was made using a ticket template on Canva, it’s quick, easy and free!
Contact your regulatory body
After establishing your prizes and a date for your draw, you will need to contact your province’s gaming regulatory body to receive a license for your lottery. This must be done before announcing the game to the public, because you must meet multiple criteria to get a license. The rules, requirements and prize limits are different in each province.
We’ve sorted through all of these regulations for you. Check out what you need to know by clicking on your province:
*If you would like to perform your raffle in a way that is not outlined by your regulatory body’s licenses, contact them directly to discuss your options.*
To have a successful lottery for your organization that interests people in buying tickets, you are going to need great sponsors and prizes! To get these prizes donated, you’ll need to reach out to current donors as well as companies that have shown interest in supporting your mission. Start with those in your community, who will have a closer tie to your organization. When you are reaching out, present the opportunity as a collaboration by emphasizing what’s in it for them. You are providing free advertising for the company, they just need to offer a prize! Their advantage is to develop a greater impact in their community and receive publicity, especially when you share how amazing the winners experience will be with their product. If you have a point of contact or are approaching a local business, make the request in person. If not, send a formal email. Many large companies have donation requests forms on their websites. They usually indicate how far in advance you should be making your request, but for most big companies, the earlier the better because they use up their yearly donation quota quickly.
Not all prizes have to be merchandise – they could include services, experiences or gift cards. It’s important to get creative and use your entire community when looking for prizes, because the more exciting they are, the more people will want to participate.
Set up how you will sell and distribute tickets
Now that you have your template, how do you plan on selling your tickets? These days, using both online and in person sales is a great way to get the word out. Setting up this type of ticketing is also easier than ever. Keep in mind that every ticket needs its own serial number, meaning if you want to have a lottery with a mix of online and paper ticketing, they need to be numbered in a sequence. Simplyk offers easy and free ticketing services, that allows you to customize the sale of your tickets. Using our platform, you can create a ticketing form, for online, separate printed tickets and mixed pricing. You can also integrate the buyer data you collect from your sales to any application you use.
Depending on the rules set out by your regulatory body, you may be permitted to sell your tickets solely online, both online and offline or in some cases, only offline. Simplyk can help you with all of these options! We can generate and send tickets to participants, or you can simply use the platform to make the transactions. It will all depend on the regulations in your province and the type of raffle you are running. You must ensure you conform to the rules set out by your regulatory body. If you are unsure, it is best to consult with your gaming commission on the best use of Simplyk.
Get ticket sales
Once you’ve set up the administrative part of your lottery, you have to find ticket buyers! This is where you can flex your fundraising skills. You are now providing entertainment and not just asking for donations, so selling tickets will be easier. Target groups within your community that you want to get more involved in your mission. They will be able to reach others and spread the excitement about your lottery. This means contacting local shops to sell your tickets in, engaging with youth groups or encouraging companies to share it their employees.
If you have hosted lotteries for your charity in the past, get people excited by sharing past winners’ stories! Post online about what they did with their prizes and how the money raised from the event was used towards achieving your organization’s mission. This part is just as fun as winning, because your community gets to share in the excitement of their impact!
The advantages of online ticketing
Online ticketing can be really interesting, because it allows you to save the participants’ contact information. When selling actual paper tickets, you might record participants’ information, but online ticketing allows you to organize and store their data. This is useful to reach out to participants for future events and campaigns.
Online ticketing also allows you to easily manage mixed price ticketing. That way, you can sell different types of tickets, with different prices. The variety in prizes will intrigue potential buyers!
Now that you have all the steps to follow, it’s time to start planning your lottery and make it a success!
Quebec has its own criteria when it comes to hosting a legal lottery as a non profit organization. At Simplyk, we strive to make your work simpler, so we’ve broken down Quebec’s regulations for you and explained some of the trickier parts. If you are looking to raise money through a lottery, raffle 50/50 draw or other game, you will need to follow the regulations imposed by the Régie des alcools, des courses et des jeux Québec (RACJ). Here are the important elements to consider for charitable lottery regulations in Quebec.
*We try to keep this information up to date, but we recommend you consult the RACJ guidelines when you begin organizing your lottery. Find the list of regulations and requirements on their website.
Request a License
You should request a license if:
You are offering your game to the public to make money
The game allows for a gain for those participating, whether it is a prize, other types of games or free participation to more games
Lottery License Fees
License fees depend on the type of lottery. These fees cover the cost for the rights and study of your lottery. You must pay them to the RACJ when applying for the license.
Request your license a minimum 30 days before the beginning of ticket sales.
The license will be valid for a maximum of one year, and only operational for the time requested.
Additional documents are required after your license is issued, within 30 days to 12 months, depending on the document
Your organization is eligible for a license if the lottery is aimed at:
Responding to or decreasing poverty
Realizing any other action that promotes the collective through arts, culture, sports and community
Using the profits for charitable or religious use.
Important aspects for charitable lottery regulations in Quebec
Exclude any price for an event or dinner from the price of the ticket for the draw
Only the holder of the license can officially publicize the lottery. This means that advertising for the event needs to be done by the organization.
Physical copies of the tickets are required by the RACJ, meaning the lottery cannot be completely online. However, you can sell your tickets online. Sell them easily using our free ticketing service at Simplyk. Setting it up takes only a few minutes!
You can only sell your tickets to residents of Quebec. Keep this in mind if you have donors from multiple provinces. You can state on the tickets or within the rules that only Quebec residents are eligible.
You must apply for a different license for each game you host.
Half and half draws are not allowed to be held electronically. Tickets for this type of raffle must be sold and distributed offline.
Completing the forms required by the RACJ
Complete the forms provided by the RACJ to apply for a license. You will also need to attach documents with general information about your organization: your mission, patents, budget and financial status.
You will need to identify one person from your organization as the individual responsible for the lottery. They will be the point of contact between your organization and the RACJ. Give permission to this individual to represent your organization.
You will also need to establish exactly what project the proceeds of the lottery will be going towards. Provide a description of the project and its budget and then complete the project within the year that the license is valid.
A guarantee of distribution of the prizes is also required. The RACJ offers different options for proving this, such as making a deposit to them or an independent financial actor. The most simple solution for your organization may be to write a guarantee letter, an example of which is provided by the RACJ, in the Annexe B of their license request document.
You will also need to provide an example of a ticket for your lottery. Use this template to create your own:
What to submit after receiving your license
Once you have received your license, there are several documents you must submit about the outcome of the lottery. Find the list on page 6 of the license request document. Each have a different deadline for submission.
One document that you’ll need that you might not expect is the original printing certificate for your tickets. Although you may be selling your tickets entirely online, you are still required to print the tickets through a printing company. You must submit the certificate along with one ticket, labelled 000, within 30 days of receiving the license.
At Simplyk, we can help you host a lottery for your charity using our free ticketing service and many other features. Feel free to send us any questions you may have at firstname.lastname@example.org !
Simple steps to turn visitors to your site into donors.
You work hard to show how important your nonprofit is to the community. You send newsletters, host events, publish on social media platforms and more. Eventually, when the word gets out, people want to support your cause and will visit your site’s donation page. At this point, you may think that you have done all you can to get people interested in donating, but you are not done yet! Only a small percentage of individuals visiting your site will actually donate. You’ll need to implement ways to convert these visitors into donors. This is where knowing how to use a donor conversion rate, and leveraging it, will help you. But first, what is a conversion rate?
Conversion Rate = Donations Received / Unique Visitors
This means that the higher your conversion rate, the more people visiting your donation page actually donate. When you want to improve your donations, you need to make sure you convert well before spending a lot of energy on getting them to your page.
Think about it, if you double your conversion rate, it means that every action you will take to raise donations will have twice as much impact. You can improve your conversion rate instantly by creating a form with Simplyk.
To measure your organization’s rate, you’ll need to embed your donation form into your website. If you are using fundraising platforms like Simplyk, it’s simple to embed the form directly onto your website. Then, using Google Analytics, you can compare the number of unique visitors to your form to the number of donations received. You can even link your Simplyk form to your analytics tool. And just like that, you will have calculated your conversion rate!
What should your conversion rate be?
The industry conversion rate is 15%, and drops to 9% on cell phones.
If you are at 20% or more congrats! You are doing a great job. If you are at 10% or below, that’s also a good news! It means you can easily double your donation volume.
At Simplyk, we worked hard to get conversion rates to 23%. Here are the methods you can use to get to that.
Increase your conversion rate
To do so, you need to understand what’s creating friction between browsing and actual donations. What is stopping potential donors from clicking on that final donate button? There are so many small changes you can make to your donation page to turn that half completed form into actual revenue, so you can have greater social impact!
Explain how the donations are being used
Users visiting your site know your mission, but are more inclined to donate if they really understand how their gift will be used. You will need to show the work you are doing to accomplish your goals. By making the impact of their contribution obvious, donors are more eager to give. For example, your mission might be to eliminate hunger in your community, so tell your donors how they will help you get there! It could be that their $100 will provide 1000 meals to children.
Craft a straightforward flow
Sometimes, you miss out on donors because they just get lost. Too often, people arrive on a donation page, click on the donate button, and get sent right back to the home page ! Make sure that once someone is on your donation page, they don’t get distracted. Their experience must be as straightforward as possible. Your donation form should be visible immediately and ready to fill out, as shown below.
Minimize the number of clicks on your form
If your donors need to click through less options, they will spend less time on the form, which increases the likelihood that they will complete it. Another way of speeding up the process is by creating smart defaults for the responses. For example, if you know your donors are all from Canada, you can set the country response to that. The more responses you can set, the better! Here’s an example of what to avoid:
Make sure your form is cell phone friendly
Just like online shopping has increased on cell phones, so has making donations. You can check how many people are visiting your organization’s site on their mobile device by using Google Analytics. It is extremely important to make sure that your site and donation forms adjust to cell phones. For all 4000 organizations receiving donations through Simplyk, 40% of donors gave using their smartphone, as displayed in the chart below:
How Simplyk increases your conversion rate
We managed, at Simplyk, to dramatically increase our rate because we applied all the tips mentioned above. We have a reduced number of clicks; only 7 are required to complete a donation!
The mobile experience is also simplified because we accept Apple Pay and Google Pay. With the growing popularity of mobile wallets, having these payment methods is a must! Especially if you want to increase younger donors. Users under 35 make up 55% of e-payment methods and around 1.2 billion people use mobile wallets in 2020 (FinTech News). Adapting to the rise of Google and Apple Pay is important, making it more likely for people to donate!
There is also a unique way that Simplyk provides added value. 100% of donations made using our platform go directly to your organization, no exceptions. Donors know that the entirety of their gift goes towards your mission, making them more willing to give. Our creative model offers the option to leave us a contribution at the end of the transaction. Donors like our model because they value the transparency of knowing where their donation is going. The proof is in our conversion rate, it’s 150% better than the industry average.
By combining all these tips to improve your donation page, your conversion rate is sure to increase, making you on your way to creating a bigger impact!
As a nonprofit organization, it can be a challenge finding the online donation platforms in Canada that best suits your needs. All nonprofits are different, but you will always want to look at the pricing, the donor experience, and the possibilities as an admin. As almost half of all donations are made using smartphones, you will also want to keep an eye on the experience on cellphones. To help navigate the different possibilities, here is a description of the best and most popular sites that can streamline donations to your organization, with an analysis for each criteria :
Simplyk is the only donation platform in Canada that is entirely free to use. Donors enjoy knowing that when they donate to you, 100% of the donation really goes to your organization. They are funded thanks to a tip based business model, where each donor can add whatever amount they’d like to support the platform.
Donor Experience on all Devices
Simplyk strives to provide the best donor experience. The platform optimizes donor conversion, by having the lowest number of clicks out of all the platforms below. Simplyk’s interface is extremely mobile friendly, providing a seamless experience on smartphones and other devices. It is worth noting that Simplyk is one of the only platforms that accept Google Pay and Apple Pay, both of which are used by 500M people. This leads to a conversion rate of 130% better than the industry average. Learn how Simplyk can improve your conversion rate.
The administrative dashboard is simple to navigate, yet offers a lot of possibilities. Setting up donation forms, ticketing and peer-to-peer campaigns is super straightforward and requires very little time. You can also easily automate tax receipts, and manage all your donor data.
Integrations to Database
Simplyk has a Zapier app, which allows you to connect Simplyk to any popular tool you may use. You can choose to automatically transfer your data to platforms like Salesforce, MailChimp, Airtable, SQL, FileMaker and 1,000 more apps with Simplyk.
CanadaHelps is a donation platform looking to serve charities and donors. As a registered charity itself, CanadaHelps has facilitated over $1 billion in giving in over 19 years of operation. They host profiles of all registered Canadian charities, through which individuals can make donations.
CanadaHelps charges 4-5% per donation depending on the type of donation form. These include customizable donation forms, embedded donation buttons on organization’s websites, peer-peer fundraising and more.
Donor Experience on all Devices
Donating through this platform is rather easy and mobile friendly. However, the donation form requires a page change, more than 14 clicks and few pre-filled fields. It also does not support Apple Pay and Google pay. This may affect the time it takes for donors to fill out the forms.
CanadaHelps goal is to reduce the time nonprofits spend on administrating their donations. The administrative dashboard allows for easy set up of donation forms, ticketing and peer-to-peer fundraising. It provides reports that capture data from donors, donation amounts and number of donations. It also provides benchmark reports comparing data from past months and to other Canadian charities. The overall layout of the dashboard is clear but requires some time to understand when you are beginning.
Integrations to Database
CanadaHelps allows organization’s to import their data into popular customer relationship management technologies such as SalesForce and Raser’s Edge, but does not have its own management technology. Download complete reports of donations and donor information in CSV and then import them to other tools.
PayPal is popular payment application that aims to simplify everyday online transactions. They are now providing donation options for charities through PayPal Donations and the PayPal Giving Fund.
Using PayPal Donations, Canadian charities are charged a rate of 1.6% per donation and $0.30 per transaction. All transaction fees are covered and 100% of donations are transferred to the charity recommended by the donor using the Paypal Giving Fund.
Donor Experience on all Devices
The interface is quick and easy to use on both desktop and mobile devices. However, in 2018, only 9% of donors preferred using PayPal, with most opting to use their credit card (Nonprofit Source).
PayPal donation offers very basic administration services. Creating a donation form and capturing donor information will require programming expertise from your organization. It is possible to track the small amount of data acquired through donations using PayPal donations, but not through the PayPal Giving Fund. If you are looking to analyze your data to increase donations, only PayPal donations allows for this. The Giving Fund is best suited for organizations receiving fewer donations or if they do not need to manage their donations to increase their income. PayPal donations does not offer automatic receipt generation .
Integrations to Database
Paypal does integrate to popular data management tools such as Salesforces. However, it provides small amounts of data which may not be beneficial for managing donors.
4) Je donne en ligne
This online platform works with Prodon to create customizable donation forms for charitable organizations.
It requires the purchase of Prodon, a software that manages donors, donations, volunteers and employees.
Donor Experience on all Devices
Je donne en ligne’s has one of the longest forms to fill out as a donor, which may be a disadvantage if you want a high conversion rate. The experience does not seem optimized for cellphone use either, with a large number of clicks and three pages of forms to complete. Their less modern interface may be also be an issue if you are interested in attracting younger donors.
Using Prodon, all donation information acquired through Je donne en ligne is integrated into the software which then manages the data. There is no need for an additional management tool when using this service.
Integration to Database
Although it offers a management software, Prodon does not integrate to external tools such as Slack, Mailchimp and other customer relationship management. This could be an issue if you need to use your donor data on platforms for events such as Eventbrite or Simplyk.
Yapla’s software offers a transactionnal platform along with a task and customer management tool.
The platform presents bundled features varying in price point from $0 to $99 a month. There are added charges of 3.9% and $0.30 per donation.
Donor Experience on all Devices
After a recent rebranding of their platform, the interface is more visual and allows for quicker access to information. The donation process is quite mobile friendly, but is broken down into multiple pages which can increase the time required to complete it.
Yapla allows you to create customizable campaigns for different types of fundraising . The service is targeting organizations looking for a management platform as it offers features outside of donations, like communications and invoicing. It can be a good choice to do everything with one platform, but you may find important features missing in the fundraising part of the platform.
Integration to Database
Much like Prodon, Yapla does not integrate with other applications.